Recently, ZOOMLION Mexico's first outlet
was grandly opened in the capital city of Mexico City, and the customer day
held at the same time attracted dozens of local business representatives to
gather at the site. The establishment of this new outlet marks a solid step in
the localization of ZOOMLION's layout in the Latin American market, further
consolidating its strategic position in the American market.
As the second largest economy in Latin
America and the hub connecting North and South America, Mexico is of great
significance to ZOOMLION's globalization strategy. 2024, the company's products
entered the Mexican market in a comprehensive way, and the business of
construction lifting machinery and aerial working machinery grew rapidly, with
sales exceeding the billion yuan mark. The Mexico City branch landing, not only
perfected the company's service network from Brazil to North America Mexico,
but also build up the core pivot point connecting North and South America, for
plowing the regional market, improve customer service efficiency to provide a
strong guarantee.
The Mexico City branch integrates equipment
display and office, radiating customers in the capital city and neighboring key
regions. At the opening event, ZOOMLION brought a variety of products such as
lifting machinery, concrete machinery, earth moving machinery, forklift trucks,
agricultural machinery, etc. to make a concentrated appearance and create an
immersive product experience area. The joint explanation by the Sino-Mexican
team, together with the product information and dynamic demonstration, fully
demonstrated the company's comprehensive strength and technical depth in the
field of engineering and agricultural equipment.
During the event, several customer
representatives had a test drive on-site and spoke highly of the product's
maneuverability, comfort and intelligence level. The event reached a number of
cooperation intentions on the spot, covering four product lines of more than ten
sets of equipment, releasing a strong market confidence.
With the opening of the Mexico City branch, ZOOMLION's globalization blueprint in the Latin American market has added another key pivot point. This is not only a successful landing of the company's overseas strategy of “end-to-end, digitalization and localization”, but also reflects the long-term commitment to build, win and grow together with customers. In the future, ZOOMLION will continue to focus on customers, expand service boundaries, and push globalization to a new level.
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